Style Guide
Stewardship Spot brand standards
Use these to keep every page calm, modern, consistent, and trustworthy.
Color palette
Two primaries + one accent. Use consistently.
Primary: Deep Navy
#0F2D3F — headers, primary buttons, anchors.
Primary 2: Evergreen
#2F6B5B — badges, supportive highlights, section accents.
Accent: Amber
#F4B740 — emphasis, icons, “special” calls to action.
Typography
Readable web fonts: 1 headline + 1 body.
Headlines: Fraunces
Google Font — used for page titles and section headings.
Body: Inter
Google Font — used for body copy, navigation, buttons.
Buttons (components)
Keep CTAs simple and consistent.
Rule of thumb: one primary CTA per screen. Use accent CTA sparingly.
Content tone rules
Sound pastoral and confident—never gimmicky.
Do
- Use plain, concrete language.
- Lead with mission, then money.
- Give people time and multiple pathways to participate.
- Use 1–2 scripture references naturally (not as a hammer).
Don’t
- Use manipulation (guilt, urgency theater).
- Overpromise (“this will change everything”).
- Hide numbers—clarity builds trust.
- Make major gifts feel like a shakedown.
Signature phrases
- “Here’s the need, here’s the plan.”
- “We’re inviting participation, not pressure.”
- “Clarity is kindness.”
- “Steady leadership builds trust.”